Shepherd Public Notice

Public evidence hub concerning Zara Shepherd, Zara Louise Shepherd and David Shepherd

This site is a public-interest source register and affected-party evidence hub. It brings together public Companies House records, archived websites, Wayback Machine records, public social posts, known fraud/police references, civil/commercial evidence categories and reporting routes concerning Zara Shepherd, also appearing in Companies House records as Zara Louise Shepherd, and David Shepherd.

Important notice: This is not a court finding, conviction record or legal advice. It is a public-source register, evidence index and request for affected parties to come forward through secure and official reporting routes.

Name handling: references to Zara Shepherd and Zara Louise Shepherd are treated on this site as references to the same person where supported by the relevant public source. Companies House sections use the register name where applicable. This evidence hub also concerns David Shepherd.

Start here: what this evidence hub is about

The homepage is the front door to the register. Use this summary to understand the situation before opening the detailed pages.

The people concerned

This evidence hub concerns Zara Shepherd, also appearing in Companies House records as Zara Louise Shepherd, and David Shepherd.

The concern

The evidence trail includes allegations and concerns around breach of contract, multiple NDAs, confidential business information, CRM/client/supplier exposure, alleged use of trade secrets and commercial know-how, client and opportunity diversion, copied or adapted platform materials, payment-sector overlap, reported Euronet employment/expenses-fraud/damages issues requiring verification, disputed VAT/invoicing issues, data-protection concerns, civil/commercial breaches, misrepresentation concerns and wider conduct evidence.

The wider impact

This is not limited to one organisation. The source trail includes Play Fund Win, Euronet-related references, GB TaxFree-related public employment history, SkyBlue Exports-related records, payment-sector and merchant-services organisations, luxury/VAT/export-shopping activity, hospitality and local business exposure, Companies House records, shareholder/PSC records, charge records, archived websites and regional supplier/client networks.

The request

If you believe you or your organisation may hold relevant evidence, use the reporting guide or submit evidence securely. Do not publish private data publicly.

Core concern categories being indexed

This section explains the case themes in plain English. It uses careful “alleged” wording because the site is an evidence register and affected-party request, not a court finding.

Important framing: the concern is broader than copied website terms. The evidence register is intended to help preserve and organise material relating to alleged client diversion, trade-secret misuse, confidential-data exposure, payment-sector overlap, disputed invoicing/VAT issues, commercial damage, brand harm and potential impact across multiple organisations.

CONCERN-001

Confidential data, CRM and supplier/client exposure

Evidence categories include alleged access to or misuse of CRM data, client lists, supplier contacts, prospect information, internal correspondence, commercial contacts and confidential business records across Play Fund Win, Euronet-related references and wider affected organisations.

CRM dataclient listssupplier records
CONCERN-002

Trade secrets, know-how and commercial opportunity diversion

The register covers allegations concerning trade secrets, operating know-how, pricing, strategy, business methods, partner relationships, introductions, pipeline opportunities, stolen or copied assets, and diverted clients or commercial relationships.

trade secretsknow-howopportunities
CONCERN-003

Platform, terms and product-model overlap

Copied or adapted terms are one part of the evidence trail, but the wider concern includes product mechanics, host/draw models, fundraising workflows, subscription wording, free-entry routes and commercial implementation.

platform modelcopied termsfundraising
CONCERN-004

Payment-sector, merchant-services and micro-billing overlap

The source trail includes Euronet-related references, full-time employment context, Shepherd Solutions / DZ Ventures T/A Shepherd Solutions Limited, Paymentplus, Verofy/PayFacLite, Elavon and wider payment/merchant-services context.

Euronetpaymentsmerchant services
CONCERN-005

VAT, invoicing, company records and civil/commercial routes

The register indexes disputed VAT/invoicing concerns, Companies House filings, shareholder/PSC records, charge records, contract/NDA issues, breach of confidence, database rights, IP, UK GDPR and possible commercial remedies.

VATNDAUK GDPR
CONCERN-006

Brand, reputational and operational damage across organisations

The site is designed to centralise evidence of alleged damage, disruption, brand harm, client/supplier confusion, operational burden, regulatory risk and commercial loss across more than one organisation.

brand harmcommercial losswider impact
confidential informationtrade secretsclient diversionsupplier exposureCRM datacommercial know-howpayment-sector overlapmerchant servicesmicro-billingVAT/invoicingNDAbreach of confidencedatabase rightsUK GDPRcopied termsbrand damagereputational harmcivil/commercial claimaffected organisations

Reported pattern lanes: contracts, NDAs, competitors and affected organisations

This section links repeated evidence themes across employment, consultancy, contracts, NDAs, payment-sector activity, fundraising-platform activity and company records.

Why this matters

The public-source trail and private evidence categories indicate a wider pattern that should be reviewed as a linked sequence rather than isolated events. The register now separates three major lanes: Euronet/payment-sector employment and competitor overlap, Play Fund Win contract/NDA and Raise Your Game formation, and GB TaxFree / SkyBlue Exports / luxury-VAT relationship history.

  • Employment and competitor overlap: reported evidence says Zara Shepherd was full-time employed by Euronet while also being connected to payment-sector activity, including a payments company with her husband David Shepherd.
  • Contracts and NDAs: multiple private evidence lanes refer to contracts, consultancy agreements, NDAs, confidential data and business-access obligations.
  • Commercial damage: evidence categories include alleged client diversion, trade-secret misuse, copied/adapted assets, brand harm, reputational damage, supplier/client confusion and operational burden across multiple organisations.
PATTERN-001

Euronet, payments and alleged competitor overlap

Public sources place Zara Shepherd in an Euronet Merchant Services sales/partnership context. The evidence register also links DZ Ventures T/A Shepherd Solutions Limited, Shepherd Solutions, Paymentplus, Verofy/PayFacLite and Elavon into the payment-sector / merchant-services review lane.

Status: the reported Euronet tribunal, breach-of-contract, expenses-fraud and damages lane is treated as private evidence requiring documentary verification.

EuronetShepherd SolutionsPaymentplusVerofyElavon
PATTERN-002

Play Fund Win contract/NDA and Raise Your Game sequence

Reported private evidence states Zara Shepherd and David Shepherd had contract/NDA obligations connected to Play Fund Win. After the September 2024 contract period, Raise Your Game Ltd was incorporated in October 2024 and is now included for review across client diversion, copied/adapted content, trade secrets, confidential assets and fundraising-platform know-how.

Status: Play Fund Win evidence is treated as private contract/NDA and affected-party evidence, supported by public Companies House and website source links for Raise Your Game Ltd.

Play Fund WinRaise Your Game LtdNDAtrade secrets
PATTERN-003

GB TaxFree, SkyBlue Exports and luxury/VAT route

Public-profile/source material records a GB TaxFree employment history, while SkyBlue Exports has public company and web archive records in the luxury/VAT/export-shopping lane. This is included because the reported pattern involves possible reuse of processes, relationships, data, clients or know-how across adjacent businesses.

Status: this is a source and pattern-review lane. Specific claims of copied data, clients or processes should be supported by preserved documents, screenshots, contracts, NDAs, witness evidence or official records.

GB TaxFreeSkyBlue ExportsVAT/exportluxury

Key evidence areas currently indexed

These are the main evidence categories now organised across the site.

Known formal references

NFRC250307212705 and NFRC250507354275 are recorded as separate known formal references.

Open case references

Companies House records

Raise Your Game Ltd, DZ Ventures T/A Shepherd Solutions Limited, David & Zara Shepherd Ltd and Sky Blue Exports Ltd.

Open ownership records

Web archive evidence

Wayback Machine records for The Shepherd Collective, Shepherd Solutions and SkyBlue Exports, preserving historic website evidence where live sites change or become unavailable.

Open web archive page

Payment-sector relationship lane

Euronet, Paymentplus, Verofy/PayFacLite, Elavon, U.S. Bank Europe DAC and Shepherd Solutions.

Open relationship map

Civil and commercial routes

Breach of contract, NDAs, breach of confidence, trade secrets, client/opportunity diversion, copied/adapted materials, database rights, UK GDPR and IP.

Open civil/commercial routes

Regional exposure

Just under 50 potentially exposed organisations across Stamford, Peterborough, Rutland, Huntingdon and wider hospitality/local business networks.

Open regional exposure

Search the register

Search by person, organisation, reference number, location, evidence type, reporting route or claim category.

PAGE-home — Start page Public-interest evidence hub and source register concerning Zara Shepherd and David Shepherd, with reporting routes, case references, relationship map, regional exposure and civil/commercial guidance. PAGE-source-register — Sources page Public source index covering Companies House, public websites, archived screenshots, official reporting routes and evidence status labels. PAGE-relationship-map — Relationship map page Relationship map separating payment and merchant-services, luxury/VAT/HNW, and prize-draw/fundraising evidence lanes. PAGE-case-references — Cases page Known formal report references, case status handling and Euronet tribunal/expenses/damages claim verification lane. PAGE-report — Report page Reporting guide for Report Fraud, Crimestoppers, police, HMRC, FCA, ICO and Companies House, including suggested wording and evidence checklist. PAGE-claims-explained — Claims page Plain-English explanations of fraud by abuse of position, Computer Misuse Act concerns and interfering with/perverting the course of justice. PAGE-civil-commercial — Civil/commercial page Civil and commercial evidence routes including breach of contract, NDA breach, breach of confidence, IP, database rights and UK GDPR concerns. PAGE-regional-exposure — Regional exposure page Regional exposure guide for potentially affected hospitality and local organisations in Stamford, Peterborough, Rutland, Huntingdon and surrounding areas. PAGE-visual-evidence — Visual evidence page Visual evidence archive of public screenshots, archived websites, WHOIS records, Companies House screenshots and public social posts. PAGE-timeline — Timeline page Chronology of company records, public sources, case references, regional exposure, reporting routes and evidence milestones. PAGE-contact — Contact page Secure evidence submission guidance: what to send, what not to publish publicly, and how affected parties can provide evidence. SRC-001 — Companies House — David & Zara Shepherd Ltd Company number, status, filings and strike-off proposal SRC-002 — Companies House — DZ Ventures T/A Shepherd Solutions Limited Company number, directors, PSCs and filings SRC-003 — Companies House — Raise Your Game Ltd Company number, incorporation, officers and PSC trail SRC-004 — HOSPA / Euronet public role source Zara Shepherd public Euronet Merchant Services role reference SRC-005 — Raise Your Game prize draw terms Host Draws, Host Landing Pages, Subscriptions and Free Postal Entry wording SRC-006 — Raise Your Game privacy notice Data categories and privacy wording SRC-007 — Peterborough Telegraph court results Public court-results item; residential address not reproduced SRC-008 — Paymentplus Payment-sector/merchant-services context SRC-009 — Verofy / PayFacLite Payment/acquiring context SRC-010 — Elavon Payment/merchant-services context SRC-011 — Spear’s 500 HNW/UHNW adviser and service-provider network context SRC-012 — Walpole British luxury sector body context SRC-013 — Report Fraud Fraud, cyber, unauthorised access and business loss reporting SRC-014 — Crimestoppers Anonymous information and crime intelligence SRC-015 — HMRC tax fraud reporting VAT, false VAT numbers, tax and import/export concerns SRC-016 — FCA scam reporting Financial services, payment services and scam concerns SRC-017 — ICO complaint route Personal data and UK GDPR concerns SRC-018 — Companies House complaint route Limited company fraud, false filings and company complaints CASE-001 — NFRC250307212705 Recorded as a known reference linked to a separate affected-company report. Supporting documents held privately. CASE-002 — NFRC250507354275 Recorded as a known reference linked to a separate affected-company report. Supporting documents held privately. CASE-003 — Euronet tribunal / expenses / damages claim lane Requires documentary verification such as public judgment, claim number, tribunal order, employer/solicitor correspondence or expenses audit. ENT-001 — Zara Shepherd Also appears in Companies House records as Zara Louise Shepherd. Public-source and private-evidence references should use the source name where relevant. ENT-002 — David Shepherd Named in public Companies House records, public source trails and known report references. ENT-003 — Euronet Merchant Services Key employment/public-role reference point in the payment-sector lane. ENT-004 — Paymentplus Payment/merchant-services organisation included for affected-party and source review. ENT-005 — PayFacLite / Verofy Payment/acquiring organisation included for affected-party and source review. ENT-006 — Elavon Financial Services Payment/merchant-services organisation included for affected-party and source review. ENT-007 — Shepherd Solutions Archived/public payment-platform website trail. ENT-008 — SkyBlue Exports Public/social evidence lead in luxury/VAT/export-shopping context. ENT-009 — Spear’s 500 HNW/UHNW adviser and service-provider network context. ENT-010 — Walpole British luxury sector context. ENT-011 — Play Fund Win One evidence holder/affected party and comparison point within the wider evidence trail. ENT-012 — Raise Your Game Ltd Public company and prize-draw/fundraising website requiring comparison with private evidence. EV-001 — Official company records Companies House records, officer records, PSC records, filing history and company-status information. EV-002 — Known formal references NFRC250307212705 and NFRC250507354275 are recorded as two separate known references linked to separate affected-company reports. EV-003 — Payment-sector relationship lane Euronet, Paymentplus, Verofy, Elavon and Shepherd Solutions sit within the payment/merchant-services/acquiring context. EV-004 — Luxury/VAT/HNW lane SkyBlue Exports, Spear’s 500, Walpole and public social-post trails sit in the luxury/VAT/HNW context. EV-005 — Prize-draw/fundraising lane Play Fund Win and Raise Your Game Ltd sit in the prize-draw/fundraising-platform lane. EV-006 — Civil/commercial evidence Breach of contract, NDA, breach of confidence, IP, database rights and UK GDPR evidence categories. EV-007 — Regional exposure Just under 50 potentially exposed organisations in Stamford, Peterborough, Rutland, Huntingdon and surrounding hospitality/local business networks. EV-008 — Visual evidence archive Screenshots, Wayback, WHOIS, Companies House screenshots and public social posts. EV-009 — Reporting routes Report Fraud, Crimestoppers, local police, HMRC, FCA, ICO and Companies House signposting. EV-010 — Hospitality/public-order evidence Venue incident logs, witness accounts, CCTV/video and driving-safety concerns should be preserved and reported through official routes.

Latest evidence-index updates

Recent additions help users understand the developing source trail.

Full-site connection audit completed

Civil/commercial, relationship map and payment-sector pages have been rebuilt so older pages now connect clearly to the evidence bundle, VAT trail, company records, conduct evidence, public screenshots, source register and reporting routes.

Open strengthened relationship map

David LinkedIn and public court-result source leads added

David Shepherd’s LinkedIn profile screenshot showing Raise Your Game Limited and a Peterborough Telegraph public court-results item have been added to the source register, visual evidence, timeline and quick answers.

Open David LinkedIn source

Tax-free / VAT refund source trail added

Zara L. Shepherd LinkedIn screenshot, Euronet marker, EuroRefund, Tax Free Worldwide, Premier Tax Free, Planet Payment, Planet and GB TaxFree are now mapped as a context-only VAT refund source trail.

Open VAT refund source trail

The Maxonian Facebook Live transcript source added

The Raise Your Game / Macclesfield context now includes The Maxonian article summarising Robert Smethurst’s Facebook Live broadcast and Macclesfield FC statement context.

Open Maxonian source lead

Private PDF evidence bundle indexed

Uploaded private PDFs have been converted into a public-safe evidence index covering PFW NDAs, CRM/OneDrive access, Raise Your Game outreach, Euronet/SkyBlue/VAT issues, PII, driving-course concerns and cross-company template reuse.

Open evidence bundle summary

Private conduct page rebuilt with evidence categories

The conduct page now records reported hospitality/video/witness evidence, reported abusive or discriminatory conduct allegations, reported Manchester United hospitality context and reported driving-course / penalty-points concern while keeping raw private material off the public website.

Open conduct evidence lane

Payment-sector entity details added

Paymentplus, Verofy, PayFacLite, Elavon and Euronet now have a dedicated reference page separating brand names, trading names, Companies House records, branch records and official website links.

Open payment-sector entity details

Private conduct evidence handling page added

Separates sensitive hospitality, witness, video and driving-course allegations into a private evidence lane requiring verification and careful redaction.

Open conduct evidence handling

Raise Your Game / Macclesfield source context added

Includes Companies House filing-history screenshot, shareholder screenshot, Robert Smethurst appointment links, Macclesfield FC news source lead and plain-English coercive control explanation.

Open Raise Your Game / Macclesfield context

LinkedIn Play Fund Win source lead added

Includes uploaded screenshot of a David Shepherd LinkedIn post visibly referencing Play Fund Win, fundraising, customer engagement, commercial revenue and david.shepherd@playfundwin.com.

Open LinkedIn source lead

X profile and GB TaxFree source lane added

Includes the uploaded public X profile screenshot for @ZaraShepherd88 showing historic post count but profile metadata, plus GB TAXFREE LIMITED Companies House and old gbtaxfree.com archive source links.

Open social/source leads

Euronet/payment-sector lane expanded

Includes reported Euronet employment, tribunal/expenses-fraud/damages allegations requiring verification, and payment-sector overlap with Shepherd Solutions, Paymentplus, Verofy/PayFacLite and Elavon.

Open relationship map

Company records and charge evidence added

Includes the David & Zara Shepherd Ltd / Quba Solutions Limited MR01 charge record, filing history and David Shepherd appointments.

Open records and charges

Company ownership and shareholder records added

Includes Raise Your Game Ltd confirmation statement shareholder details and Companies House PSC/officer links.

Open company ownership

Web archive evidence added

Includes Wayback Machine links for The Shepherd Collective, Shepherd Solutions and SkyBlue Exports.

Open web archive evidence

Evidence handling reminder

If you hold relevant evidence, preserve it carefully and use the secure contact route or the correct official reporting route.

  • Useful evidence: dates, screenshots, URLs, archived links, invoices, VAT references, contracts, NDAs, CRM logs, emails, witness statements, video/CCTV details and payment records.
  • Do not publish publicly: private addresses, phone numbers, bank details, identity documents, raw invoices, private employment documents, witness names, vehicle registrations or unredacted personal data.
  • Official routes: use Report Fraud, police, Crimestoppers, HMRC, FCA, ICO or Companies House depending on the evidence type.

Quick answers

Short explanations for people landing on the site for the first time. A fuller searchable question-and-answer page is also available.

Who is this site about?

This evidence hub concerns Zara Shepherd, also appearing in Companies House records as Zara Louise Shepherd, and David Shepherd.

What is Shepherd Public Notice?

Shepherd Public Notice is a public-interest source register and affected-party evidence hub. It is not a court finding, conviction record or legal advice.

What are the main concerns being indexed?

The site indexes alleged misuse of confidential business information, CRM/client/supplier exposure, trade-secret and commercial know-how misuse, client or opportunity diversion, copied or adapted assets, payment-sector overlap, disputed VAT/invoicing concerns, data-protection issues, breach of contract, NDA issues, brand harm and wider commercial damage.

What is the Euronet-related evidence lane?

The Euronet-related lane concerns public role references, reported full-time employment context, alleged breach-of-contract or expenses-fraud/damages issues requiring verification, and payment-sector overlap involving Shepherd Solutions / DZ Ventures, Paymentplus, Verofy / PayFacLite and Elavon.

What is the Play Fund Win and Raise Your Game concern?

The Play Fund Win lane concerns reported private contract and NDA evidence involving Zara Shepherd and David Shepherd, followed by Raise Your Game Ltd being incorporated in October 2024 and reviewed across alleged client diversion, confidential data exposure, copied/adapted materials, trade secrets and fundraising-platform know-how.

How should affected parties report concerns?

Affected parties should preserve evidence, report through the correct official route where appropriate, and submit evidence securely. Do not post private data publicly.

Submit evidence securely